Competition tough? Funds limited?

Compete the way the ‘big guys’ do: use someone else’s money!

You see Vendor Programs all the time: manufacturer’s names, logos, and products in the advertising of Home Depot, Macy’s, OSH, to name a few.

This is not co-op advertising. Co-op is when the manufacturer dictates the terms and amount of your advertising, based on purchases. You meet the criteria and they will reimburse you a (very) few percentage points of the cost.

Vendor Programs are a different animal entirely.

You decide how, when, and where to advertise. Based upon a specific campaign plan, the vendor will then help you achieve your goal of greater exposure and increased sales and profits.

This is where we come in. Cliff Feldman Advertising has helped many retailers identify, pursue, and claim hundreds of thousands of dollars of vendor marketing development funds. These are NOT co-op funds; they are only paid to those who have a strategic plan and propose it!

How do you access these funds?

1. You must have a plan with specific goals, timeframes, and costs. We will help you create one.
   
   
2. You must present your plan to the decision makers and follow up until they say “yes”. We’ll put in the time to make sure they do.
   
   
3. You must be prepared to create a powerful advertising campaign that accomplishes the following:
   
   
• builds awareness of your company by increasing exposure in the market.
• identifies the vendor’s products.
• uses their market development funds.
  
  We've created over 100 campaigns. We'll create one for you.
  
  
4. You must provide proof of performance. We’ll do that for you.

Contact us today to start your vendor program...and increase your profits!

see three quick examples of vendor advertising we’ve created: